Why 7 Search Results in Google Should be Your Brand New Lucky Number
A big change seems to be underway on Google, most likely designed to give brands more control of the search results associated with their brand names. Google is now showing three less results on...
View ArticleOmni-Channel Marketing: The Power of Social Media, Influence & Email Addresses
Got full contact? Companies spend a lot of money acquiring customers and building databases. Matching an email address with identifiable intent via social media becomes even more valuable when you can...
View ArticleGoogle SUX
Google has changed not only the SERP itself, but also the Google page intent, the links, the way it even collects data; but what does that mean for site owners? Whether you know it or not yet,...
View ArticleHappy Birthday, DuckDuckGo: Homegrown Search Engine Turns 4
DuckDuckGo, the Google alternative committed to user privacy and anonymity, is now 4 years old. Founder Gabriel Weinberg is now looking to further build DuckDuckGo's community and add new features,...
View ArticleInside Google Search Updates
It’s important to remember that some of the biggest changes in Google search results were not named all named after animals. As a matter of fact, some major changes in Google search algorithms this...
View ArticleSEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats
On the heels of yet another “SEOs are just gaming the system and taking advantage of poor users” article, it’s time to set the record straight about “gaming the system.” Why do so many use our terms so...
View Article4 Google Analytics Features You Probably Haven’t Used
With every new feature, Google Analytics becomes more powerful, but also more complex. Hidden in the nest of menus are 4 powerful features you might have overlooked: Page Speed, In-Page Analytics, the...
View Article9 Ways to Maximize AuthorRank – Focus on People, Not Metrics
With authors, it isn't just about the writing skills of an individual – it’s also about their social profile. Building a relevant/targeted social audience is a key part of your content marketing...
View ArticleHoliday Season Search Trends of Top U.S. Retail Brands
With the holiday shopping season upon us, retailers will begin shifting their budgets to correspond to the change in the outlandish, sale-fueled shopping habits of society. Here’s a look at bidding...
View ArticleTwitter Tests Like and Star Buttons for Tweets; Another Ad Play in the Works?
Twitter is testing a few seemingly innocuous new labels among select users for “Favorite” tweets: Star and Like. Could this new tagging language for endorsing another user’s tweets be a step toward a...
View ArticleMultiple Domain Choice: SEO Considerations of Single vs. Multiple Domains
It can be tough to determine whether you should operate under one umbrella-website or under multiple domains. So what are the pros and cons for working with a single domain or multiple domains? Here...
View ArticleFacebook Claims Site Scraper Responsible for Leak of 1 Million User Emails
Facebook claims a site scraper was responsible for selling a list of 1 million user login emails, though many of the emails are unpublished on Facebook. Already, user identities are being reconstructed.
View ArticleGovernment SEO is Broken
Every government agency should understand, monitor, and seek to shape its digital presence around SEO fundamentals to ensure their services, activities, and positions are issues are front and center in...
View ArticleTwitter Tweaks Search Features in App Update
Twitter's updated mobile app for iOS and Android aims to improve search and discovery. It brings improved search features to the app and web, and shows photo and video results at the top of search...
View ArticleA Comprehensive Guide to Understanding Quality Score & Tactics for Improvement
Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships. The truth: quality score is derived from a fairly simple set of metrics....
View ArticleEnd of Year Housekeeping for Robust SEO Campaigns
A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
View ArticleEnd of Year Housekeeping for Robust SEO Campaigns
For most of us, December is the quietest time of the year in the SEO industry. Now is the perfect time to do some housekeeping. Here’s how to get all your on-page and techno-ducks in a row and help...
View ArticleKeys to SEO: Content & User Experience – Interview With Bing’s Duane Forrester
SEO is leaving behind its history of being a bunch of tactical executions and becoming more of a high-level strategic affair – one that combines good marketing with meaningful content that drives users...
View ArticleMake the Most of Your Social Media Interactions: 9 Tips
If you really want to optimize your social media strategy, some discovery, planning, and measurement must take place. These nine tips will show how to plan and create a valuable social strategy that...
View ArticleHow to Create & Analyze Valuable Facebook Reports
A huge part of mastering Facebook Ads is mastering Facebook ads reporting and analysis. Facebook reporting can be quick and easy when you fully understand these reports and pivot tables are built and...
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